The purpose of this study was to examine the potential impact of integrating the Smart Sender platform to gamify and automate L2 e-classes on students’ motivation, English language proficiency in reading and language use, engagement, and attitudes towards the platform. This experimental research employed a quasi-experimental design, specifically a non-equivalent control group design of a pre-test-post-test type. The study found that the use of chatbot-driven e-classes on the Smart Sender platform increased student motivation, improved their English language proficiency in reading and language usage, and enhanced their engagement within L2 e-classes. Students expressed their appreciation for the ease of use and usefulness of this chatbot-based tool for improving their English language skills. The findings showed that the scores for motivation, engagement, and English language proficiency increased for both the experimental and control groups from pre-test to post-test, with a large effect size observed for the experimental group and a medium effect size observed for the control group. The statistically significant difference in the mean scores between the experimental and control groups indicates the positive impact of incorporating gamified chatbot-driven sessions within L2 e-classes on the Smart Sender platform.